Establish a baseline
Record the important pages, markets, technical issues, and search themes before judging whether a change improved visibility.
Moz provides keyword research, link analysis, site auditing, and local SEO tools. Review current product capabilities and pricing to determine whether the platform fits your search workflow.
Moz is an established SEO software company with tools for keyword research, link analysis, site auditing, rank tracking, and local SEO. Its products can help teams organize SEO research and implementation backlogs.
Moz is perhaps best known for inventing Domain Authority (DA) — the most widely used metric in the SEO industry for measuring a website's ranking potential. DA scores from 1 to 100 and is now used by SEO professionals, content marketers, and link builders worldwide as the standard benchmark for website strength. No other SEO company has contributed a single metric as universally adopted as DA.
In 2026, Moz continues to be a top choice for businesses that want reliable, well-documented SEO data with an approachable interface. Its Moz Local product is the industry leader for local SEO management, and the Moz Blog and Moz Academy remain the most respected free educational resources in the SEO community.
Moz invented Domain Authority (DA), the most widely used metric in SEO. Track your site's DA, compare it to competitors, and understand exactly what it takes to outrank them in search results.
Moz's Keyword Explorer provides accurate search volume, keyword difficulty scores, and organic CTR data. The 'Priority' score combines all metrics into a single actionable number.
Moz's Link Explorer has one of the largest link indexes available, with 40+ trillion links. Discover who's linking to you and your competitors, and find high-value link-building opportunities.
Moz Local is the top tool for managing business listings, citations, and local rankings. Sync your business information across 70+ directories and track local search performance by location.
Track your keyword rankings daily across desktop and mobile, in any location worldwide. Moz's SERP analysis shows you exactly what features (featured snippets, local packs, etc.) appear for each query.
Moz's On-Page Grader analyzes your pages against top-ranking competitors and gives you a prioritized list of improvements to make. Optimize title tags, content, and page structure with confidence.
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Moz Pro is best used for keyword research, backlink analysis, site auditing, and rank tracking. It is particularly strong for local SEO through Moz Local, and is the go-to tool for tracking Domain Authority across your site and competitors.
SEO-platform estimates are directional research inputs rather than guarantees. Compare Moz data with your own Search Console, analytics, and market knowledge before prioritizing a keyword or forecast.
Yes. Moz offers a free Moz account with limited access to Keyword Explorer (10 queries/month), Link Explorer (10 queries/month), and basic MozBar browser extension features. A 30-day free trial of Moz Pro is also available.
MozBar is a browser extension that surfaces Moz link and authority metrics while you review websites. Treat these metrics as comparative signals rather than direct ranking guarantees.
Yes. Moz has one of the most beginner-friendly interfaces in the SEO tool market. The Moz Blog and Moz Academy also provide extensive free educational resources, making it an excellent starting point for those new to SEO.
Yes. Moz Local syncs directly with Google Business Profile and manages your business information across 70+ directories simultaneously. It also monitors and responds to reviews, making it a comprehensive local SEO management tool.
Review Moz’s current trial terms, local SEO options, and reporting workflow before choosing an SEO platform.
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SEO baseline and local visibility plan
Moz is a practical fit for teams that want to establish a repeatable baseline for site issues, keyword opportunities, and local or competitive visibility work.
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Record the important pages, markets, technical issues, and search themes before judging whether a change improved visibility.
Turn a focused site audit or keyword list into assigned fixes, content briefs, or local-profile actions rather than an unowned dashboard.
Compare changes over time and document what influenced the outcome before changing priorities or tools.